Most interestingly, neither of Gilt nor Groupon uses SEO to push their offers. In fact, traditional product offer SEO would kill their businesses. One of the reasons that the merchants can offer lower prices via these services is that the prices will not appear in Google searches and therefore…
Pretty interesting to hear that a company is essentially doing the opposite of what every SEO Guru preaches, but is truly profiting from it. Goes to show, every company/product is unique and there is no one-size-fits-all strategy.
Here’s a different paradigm.
Sawickipedia: A few things: -...aren’t focused on...doesn’t...
Pretty interesting...essentially doing...what every SEO Guru...
Rafer sez: Google working towards a Law of One Price, and others’ attempts to break it, is exactly the right reference....
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