Right now if you buy a computer system and you want to solve one of your problems, we immediately throw a big problem right in the middle of you and your problem; which is how to use the computer.
I think Apple has as chance at solving that problem because Apple is founded on one principle… There is something much different when you have one person and one computer…
I know it’s one of the most overly talked about companies but this caught my attention. This level of focus on the user is what made Apple stand out and is still making Apple stand out from everyone else. It didn’t make them instantly successful in the beginning, but they are now. They are successful because they care about the user, and the principle of the company (not just the product) is one-to-one.
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